The third movie in the latest Star Trek film franchise launched a new trailer yesterday. Star Trek Beyond won’t premier until late July this year, but it is already hooking in the Baby Boomer and Millennial target audiences.
All Phasers locked on Baby Boomers
In an interesting shift from the previous two movies, this trailer hints that the movie will focus on the relationship between Bones and Kirk, rather than the Sprik dynamic that climaxed in Into Darkness’s role-flip of the iconic Wrath of Khan character development scenes. The entire first minute of the two minute, twenty-four second trailer is devoted to two older characters advising the young Kirk. The opening dialogue between Bones and Kirk delves into the young captain’s struggle to live up to his father’s legacy. Kirk self-deprecatingly claims “I joined [Starfleet] on a dare” and Bones corrects him, “you joined to see if you could live up to [your father].” Bones continues to advise Kirk, and the next voice added to the dialogue is that of an older woman ( 64 year old, new-to-the-franchise Shohreh Aghdashloo,) who also counsels Kirk on the dangers of space.
Later in the trailer, Dr. McCoy appears again to impart wisdom to a junior. This time, Spock claims, “Fear of death is illogical,” and once again, Bones counters the younger’s position: “Fear of death is what keeps us alive.” Continue reading