Making of a “Cool Japan” in Mainstream America

 

 

“We are programming your websites, making your senior executives look smart, and getting into your schools for free! That’s right, raise the bar! …[We’re] bigger than Japanese in rap songs, and yoga!” from Beau Sia’s “Asian Invasion”  https://www.youtube.com/watch?v=diNLPGHZbGM

While I was working as an English Teaching assistant in an upper-crust, exclusive French high school, one of my students asked “In France, learning about the USA and studying English is cool. What country do Americans think is cool?”

In that moment, the idea of Japan flashed in my mind, but I responded with a generic “no particular nation is favored by ALL Americans. Many enjoy British TV, but there are many other groups of Americans that like films and media from other countries as well.” Continue reading